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在招聘客户服务人员(下文简称“客服”)时，外企主考官通常会从以下三方面来考察应聘者是否胜任这一职位：①客服技能。主要考察应聘者是否具备较强的沟通能力、说服能力、分析和解决问题的能力等。②客服知识。主要考察应聘者是否具备与客服工作相关的各类知识，包括公司的产品与服务、电脑技术、数据处理等。③其他相关素质。主要考察应聘者是否具有抗压能力、适应能力、团队精神、学习能力、工作动力、服务意识等。本期笔者就针对以上这三个方面进行一一分析，并提供相应的面试参考问题和回答。

客服技能

通常而言，客服人员的工作主要涉及如下内容：分析客户的需求和满意度，处理客户的投诉，提高客户忠诚度，管理客户信息等。其中，处理客户投诉和提高客户忠诚度是客服人员工作的核心内容，对客服人员的客服技能提出了较高要求。应聘者在回答与客服技能相关的问题时，要尽量表现出自己具备良好的沟通能力、说服能力以及分析和解决问题的能力。下面来看一道与客服技能相关的面试题。

Q: How will you handle a customer complaint on the phone?

应答思路：应聘者在回答这一问题时应把握一个重要思路：无论客户多么愤怒或无礼，客服人员都要保持和善的态度，耐心、专业地处理客户的投诉。具体来说，应聘者在作答时可以强调如下四个方面：①在接听客户电话时保持微笑。②了解客户所反映的问题，向客户致歉，并向客户表明自己能够体会他(她)此刻的心情。③耐心倾听客户所抱怨问题的详情，做好记录，尽量不要让客户重述问题。④为客户提供具体的解决方案，并详细说明该问题会如何解决以及何时解决。⑤感谢客户致电，再次向客户道歉。

参考回答：First of all, I will smile as I answer the phone. Our customers can’t see my smile, but they can “hear” my smile. Then, once I’m told the problem, I will apologize and acknowledge their feelings, prepare to help, and convey my personal empathy. Next, I will listen carefully to the details of the complaint and take notes about them, and make sure that the customers won’t have to repeat themselves. After that, I will either provide a resolution, or promise that I or a senior staff member will get back to them at a specific time with a solution to the problem. Finally, I will thank them for calling; apologizing again for any inconvenience they’ve experienced.

其他与客服技能相关的常见面试问题如下：

☆ Describe a situation where you had to calm down a very angry customer.

☆ Describe a situation where you had to change your approach because your first attempts to persuade a customer failed.

☆ Tell me about a time when it was particularly difficult for the caller to explain the problem to you. How did you reach an understanding of the issue?

☆ What steps did you take when you found out that a problem was a result of inefficient service by your company or colleagues?

☆ If given a chance to make or recommend a change in the company’s operational practices (with respect to improving customer satisfaction), what would you suggest?

客服知识

客服人员由于需要应对客户提出的各类问题，因而除了具备如何与客户打交道的客服技能外，还需要掌握丰富的专业知识，包括公司的产品与服务、电脑软件应用、数据和信息处理、行政管理程序、客户管理程序等相关知识。应聘者在参加面试之前，应尽可能多地了解上述各类知识。下面来看一道与客服知识相关的面试题。

Q: How much do you know about Customer Relationship Management (CRM)?

应答思路：应聘者在回答这一问题之前，应首先对客户关系管理(CRM)的概念有所了解，然后可以结合自己对这一概念的理解来举例回答问题。CRM的核心内容是不断完善企业销售、营销、客户服务和支持等与客户关系有关的业务流程并提高各个环节的自动化程度，以便缩短销售周期，降低销售成本，扩大销售量，增加收入与盈利，抢占更多市场份额，寻求新的市场机会和销售渠道，最终从根本上提升企业的核心竞争力，使企业在激烈的竞争中立于不败之地，同时使企业最大程度地提高客户满意度及忠诚度，发掘并牢牢地把握住能给企业带来最大价值的客户群。

参考回答：CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer satisfaction, loyalty, and advocacy (拥护). It also helps a company manage customer relationships in a more organized way. For example, a company might build a database about its customers that describes relationships in sufficient detail so that the management, salespeople and customer service staff of the company could directly access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer purchased before, and so on.

其他与客服知识相关的常见面试问题如下：

☆ Which is more important—a good product or friendly, fast service?

☆ Which software applications are you proficient in?

☆ Give me an example of how you have used data to improve your team’s productivity.

☆ Do you have the necessary technical know-how to transfer information and data?

其他相关素质

除上述两方面外，外企主考官还经常会考察应聘者是否具备客服人员所必需的其他相关素质，主要包括以下六个方面。

1. 抗压能力。客服人员几乎每天都要接待客户的投诉，而这些客户常常是牢骚满腹、怒气冲冲，因此客服人员应该具备良好的情绪控制能力、超强的抗压能力和处变不惊的应对能力。对于客户所提出的各种棘手问题，客服人员应该以积极、耐心的态度为客户解答疑问，解决难题。

2. 适应能力。客服人员每天都要与不同性格的客户打交道，处理客户各种各样的问题，有时还需要加班加点完成任务，因此客服人员需要具备较强的适应能力，善于针对不同的客户调整自己的沟通方式，灵活地应对各种新情况和新问题。

3. 团队精神。客服人员应该具备团队精神，在工作中互相学习，取长补短，共同提升整个部门的服务质量。应聘者在回答这类问题时，应该突出自己善于和不同性格的同事沟通与合作，共同为实现团队目标而努力，同时应强调自己会尊重和鼓励同事。

4. 学习能力。客服人员只有对公司的产品与服务了然于胸，才能对客户提出的各类问题给予专业的回答，提供正确的解决方案。因此，客服人员需要具备较强的学习能力，不断学习公司的新产品、新服务、新政策，掌握公司的最新动态。应聘者在回答这类问题时，可以通过例证的方式阐述自己学习能力强，学习效率高。

5. 工作动力。具备充足的工作动力是任何岗位都必需的素质之一。因为员工只有具备持续不断的工作动力和激情，才能在工作中不断改善和完善自我。应聘者在回答这类问题时，可以从兴趣的角度组织答案。例如应聘者可以强调自己喜欢并擅长与客户打交道，正是这一兴趣爱好为自己提供了持续的动力之源。

6. 服务意识。在客服人员所有的素质要求中，服务意识无疑是第一位的。身为客服人员，高度的服务意识、乐于助人的意愿、宽容心、同理心以及积极热情的态度是必须具备的。只有这样，才能让每一个带着怨气而来的客户带着满意的微笑离开。在回答这类问题时，应聘者可以强调自己无论遇到何种状况，都会保持专业的态度，耐心倾听，努力为客户解决问题，直至对方满意为止。

下面一起来看一道与上述素质相关的面试题。

Q: What makes you angry?

应答思路：客服人员在接待客户投诉时，经常会遇到脾气暴躁甚至带有敌意的客户。遇到这种情况，客服人员有时难免会情绪失控。这不但不利于解决问题，还会影响公司形象。因此，客服人员在遇到这类客户时，一定要控制好自己的情绪，耐心、友好地处理客户的投诉。主考官之所以提出这样一道负面型的面试问题，主要是想考察应聘者是否具有较高的情商，能否在任何情况下都调整好自己的情绪。回答这一问题时，应聘者不要陷入主考官的陷阱(详细说明自己会在哪些情况下发火)，而应从积极方面来答复主考官，说明自己在处理任何类型的客户投诉时都会保持冷静、耐心。

参考回答：I’m an even-tempered (冷静的), optimistic and positive person by nature, and I believe this helps me a great deal in getting along with my colleagues and dealing with my clients in a friendly and patient manner. When dealing with a complaint from our client, I believe in understanding exactly what the problem is, finding out the cause, and seeking a solution to the problem. No matter how unreasonable or even hostile the client is, I will keep calm and solve the problem without getting emotional.

其他与应聘者素质相关的问题如下：

☆ How did you respond when you received negative feedback from a caller about you personally?

☆ How do you define going the extra mile (提供尽可能多的服务) for your customer, and give me an example of when you have done this.

☆ Working in this face-to-face customer service environment, how would you demonstrate that you are listening to a customer?

☆ Describe a time that you picked up an error or problem that had been overlooked by others at work.

☆ What kind of people are your current users? How do you adapt to their particular demands?

☆ Tell me about one of the toughest groups you have had to work with in order to achieve a task or objective.

☆ Describe a situation when you felt a team member was not contributing enough. What steps did you take?

☆ In which areas do you consider yourself to be an expert, and how do you envisage being able to utilize this expertise within this organization?

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