福建省高等教育自学考试旅游管理专业(独立本科段)
《旅游专业英语》课程考试大纲
一、目的和任务
《旅游专业英语》是一门专业必修课。该课程既具有旅游教学的内容，又具有语言教学的特点。在考生已经掌握的公共英语的基础上，拓宽旅游专业考生的知识面，培养其专业英语实际应用能力。增强其成功就业的信心，提高其轻松就业的能力。
该课程不仅介绍旅游和日常生活中所需的常用英语词汇、术语、句型等语言材料及文化背景知识，还介绍了宾馆饭店业在旅游活动中的重要作用，还涉及了旅游常识，自然景观、人文景观，中外文化差异，中外饮食区别，中外历史文化名城，历史人物、名人轶事等诸多方面的知识。不仅能帮助在校旅游专业考生打下扎实的旅游英语口语基础，亦能使他们拓宽知识面，增强交际能力。
本教材以行业实用性相关文章阅读为主，引进先进的管理和服务理念，并兼容案例分析、使用协作技巧和训练等内容。每个单元安排两篇课文、案例分析、旅游相关实用写作及课后练习。
二、主要内容、学习目标与要求
第一单元 朝阳产业
1. 描述旅游业的发展
2. 认识旅游产业的主要组成部分
3. 阐述旅游业对发展中国家的贡献
4. 认识朝阳产业的未来
5. 了解互联网对旅游业的影响
6. 询价信的写作
第二单元 旅游交通
1. 了解航空服务业在旅游业中的作用
2. 阐述航空服务业的分类
3. 了解机场的一般服务程序
4. 了解一种新的旅游方式——房车旅游
5. 报价信的写作
第三单元 旅游经营商
1. 掌握旅游经营商的概念以及旅游经营商在旅游业中的作用
2. 了解包价旅游的优点
3. 了解度假团和观光团的区别
4. 阐述不同的旅游动机
5. 区分上午旅游和休闲旅游
6. 预订信的写作
第四单元 旅游零售商
1. 区分旅游零售商和旅游经营商
2. 了解旅游零售商的促销方式
3. 了解旅游零售商的业务
4. 熟悉欧洲主要的旅游目的地
5. 确认信的写作
第五单元 生态旅游
1. 掌握生态旅游的定义
2. 了解生态旅游与经济发展的关系
3. 认识与自然文化旅游资源相关的政策制定的重要性
4. 了解一些东南亚国家的生态旅游的发展情况
5. 旅游目的地国家营销广告的写作
第六单元 旅游目的地的营销与管理
1. 了解旅游目的地营销的重要性
2. 了解不同促销方式的特点，以及“口碑”的重要
3. 了解美国国家公园服务功能及激励国家公园体系的目的
4. 欣赏课文B所介绍的著名的美国国家公园
5. 旅游景区景点营销广告的而写作
第七单元 文化遗产保护
1. 掌握“物质/非物质文化遗产”、“自然遗产”等重要术语的定义
2. 了解联合国教科文组织在认定和保护世界遗产方面所做的努力
3. 认识到协调旅游发展与保护世界遗产地之间关系的重要性
4. 在世界遗产地的保护与旅游开发方面为当地政府提出建议
5. 旅游日程安排的写作
第八单元 娱乐与旅游
1. 掌握嘉年华会的起源、传播与发展
2. 认识到嘉年华会不仅是一种娱乐的形式，同时也是文化反映与文化交流的一种方式
3. 了解各个迪斯尼公园的共同特点
4. 分析迪斯尼公园成为世界著名旅游景点的原因
5. 为中国的主题公园的发展提供一些建议
6. 请帖的写作
第九单元 会展旅游
1. 解释会展旅游
2. 了解国际会展旅游业
3. 了解中国会展旅游业的快速发展
4. 了解中国会展旅游业的现状
5. 预测国内商务旅游的发展前景
6. 邀请信的写作
第十单元 酒店住宿
1. 了解接待业的发展历程
2. 阐述培训的重要性
3. 了解技巧培训、客户服务培训和跨文化培训的基础知识
4. 了解“培训培训者”的必要性
5. 员工上岗培训计划书的写作
第十一单元 酒店管理
1. 了解特许经营的概念
2. 了解特许经营企业更有可能取得成功的原因
3. 了解授予特许者与特许经营人的义务
4. 了解里兹的服务哲学并归纳出里兹酒店成功的原因
5. 告示的写作
第十二单元 餐饮与购物服务
1. 了解快餐业的发展
2. 了解麦当劳在世界范围的影响力
3. 了解特许经营成功的关键
4. 解释快餐与生活方式之间的关系
5. 讲师香港之所以成为“购物天堂”的原因
6. 投诉信的写作
第十三单元 客户关系
1. 区分旅游业中的服务与其它的有形产品
2. 了解接待业中品质服务的重要性
3. 解释为什么有些客人有可能投诉
4. 掌握处理客人投诉的基本原则
5. 投诉信回复的写作
第十四单元 导游的职业风范
1. 了解导游的不同工作
2. 知道如何成为一个具有专业素养的导游
3. 了解导游解说的原则
4. 了解如何有效地沟通
5. 导游欢迎词的写作
第十五单元 入乡随俗
1. 对于课文A中介绍一些国家的普遍的社交行为有所了解
2. 了解“入乡随俗”的必要性以及尊重其它国家社交行为的重要性
3. 了解澳大利亚土著居民文化的独特性
4. 如何解决全球化背景下的文化同化性与保护文化独特性之间的矛盾
5. 导游欢送词的写作
三、有关说明与实施要求
1、使用教材
《旅游管理英语》，姚宝荣主编，旅游教育出版社，2007年版。
2、考试方式与内容
考试方式为笔试，考试内容包括六个部分：词汇、词组、完形填空、阅读理解、翻译和写作。
1、 词汇测试范围包括每个单元课后单词表(Words and Expressions)和重点词汇表(Key Words and Concepts)的全部内容。
2、 词组测试的范围为课文中出现的词组。
3、 完形填空主要测试运用英语语法、词汇的能力。内容广泛，既有课内，也有课外。
4、 阅读理解
本部分重点测试考生从英文书面材料获取信息的能力。选材范围广泛既有旅游类别材料也有一般性阅读材料。其内容能为考生所理解。本部分主要测试以下阅读技能：
⑴ 了解语篇和段落的主旨和大意;
⑵ 掌握语篇中的事实和主要情节;
⑶ 理解语篇上下文的逻辑关系;
⑷ 对句子和段落进行推理;
⑸ 了解作者的目的、态度和观点;
⑹ 根据上下文正确理解生词的含义;
⑺ 了解语篇的结论
⑻ 进行信息转换
5、 翻译
本部分测试考生英译汉或汉译英的能力。测试题材为句子或段落。
6、 写作
7、 本部分的目的是测试考生英语实用性写作的能力。要求考生在考试时间内完成100-150个词的命题作文。内容涉及教材中各个单元中要求的实用性旅游应用文。
四、附录：题型举例
I. Match the following two columns.
A：
A. credit card a. 电子客票
B. e-ticket b. 信息技术
C. information-intensive c. 信用卡
D. Information Technology d. 信息密集型的
B: match the each word with it’s meaning.
____ bonus A. a prominent or distinctive aspect, quality or characteristic
____ feature B. to calculate or estimate something in advance
II. Fill in each blank with a suitable phrase chosen from the box below. Change its form where necessary.
illustrate, infrastructure, tender, aspire, entice, notwithstanding, disposable,
1. Language difficulties_____, he soon grew to love the country and its people.
2. For many populations, especially minority groups and indigenous populations, the intangible_____ is the vital source of an identity that is deeply rooted in history.
3. We had better take advantage of the new method to estimate how the nuclear station will_____ affect the local environment.
III.Cloze.
Tourism for VFR
A. locations B. irresistible C. populations D. tourism E. affect F. ancestors G. further H. nearby I. tracing J. income K. records L. measure M. benefit N. choice O. strengthening P. definition Q. maximize R. transport S. accommodation T. return
Visiting friends and relatives (VFR) is a type of tourism that is very difficult to ____1____. By ___2____, these tourists are traveling, either within their own country or internationally, in order to stay with friends or relatives, therefore they do not need hotel ___3___. This makes it impossible to establish exactly how many people make these visits, since hotel ___4___ are a common source of information on ___5___ statistics. The reasons why people make visit to friends and family are equally difficult to list. Events such as weddings, funerals, anniversaries and so on are the most usual. Distance and cost are factors that may ___6___ the frequency of visits.
Families are spread around the world as a consequence of work opportunities, wars, colonization, and marriage to overseas residents. As one generation succeeds another, there is a growing interest in ____7___ family history and making journeys t seek out long-lost relatives or rediscover one’s roots. We can see from this that, over a period of time, the major____8___ of VFR tourism to the travel industry is that it produces passengers for the ____9___ companies. The accommodation sector receives little ____10___ from this type of tourist. The advantage for the traveler is that once the cost of the journey has been met, little or no ___11___ costs are incurred, apart from gifts and food. On the other hand, VFR tourists may feel restricted in their __12____ of accommodation with their relatives and prefer to stay at a ___13___ hotel or guest house. For tourists making longer visits to __14_____ a great distance from home, such as when Australians visit family in England, the opportunity to tour Europe is often ____15___.
IV. Reading comprehension
Passage 1
Questions 1―5 are based on the following passag
If there is any single factor that makes for success in living， it is the ability to profit by defeat. Every success I know has been achieved because the person was able to analyze defeat and actually profit by it in his next undertaking. Confuse defeat with failure， and you are bound indeed to failure. For it isn‘t defeat that makes you fail; it is your own refusal to see in defeat the guide and encouragement to success.
Defeats are nothing to be shamed of. They are routine incidents in the life of every man who achieves success. But defeat is a dead loss unless you do face it without humiliation. Analyze it and learn why you failed. Defeat， in other words， can help to cure its own cause. Not only does defeat prepare us for success， but also nothing can arouse within us such a compelling desire to succeed. If you let a baby grasp a rod and try to pull it away， he will hold more and more tightly on to it until his whole weight is suspended. It is this same reaction that should give you new and greater strength every time you are defeated. If you exploit the power that defeat gives， you can accomplish with it far more than you are capable of.
1. It can be inferred from the first paragraph that， in a sense， the author values defeat as _____.
A. the profitable success
B. a turning point from success to failure
C. the factor inspiring success
D. a substitute for success
2. The person who was able to analyze defeat is likely _____.
A. to get confused B. to be ashamed of it
C. to gain from it D. to add more sorrow to himself
3. The author implied but didn‘t state directly that defeat _____.
A. could often come along with too much ambition
B. could inevitably lead to final success
C. could only result in disappointment
D. could easily be taken for failure
4. According to the author， the value of defeat lies in the fact that defeat itself _____.
A. is sure to reproduce itself
B. proves to be a routine incident
C. can help to dig out its own cause of failure
D. has nothing to do with humiliation
5. Defeat can give someone new and greater strength because ____.
A. it can stimulate an even stronger desire for success
B. it can prepare us for more difficulties
C. it can provide us with new experience
D. it can exercise our patience
V. Translate the following sentences into English.
1. 旅游产品，概括的说，就是旅游者购买一次完整的旅游活动过程中所需要的产品和服务的总和。
VI. Translate the following sentences or paragraph into Chinese.
1. The products of most industries are tangible. They can be seen， touched， and sometimes even smelled and tasted.
2. A Bureau of Religious Affairs has been established under the State Council. The government does not interfere with believers’ religious activities. It protects the right of temples and churches to carry out religious activities. It also assures that non-believers abstain from going into temples and churches to propagate atheism. The government secures to every religious believer the right to take part in political activities. Delegates to people’s congresses and political consultative at all levels include religious personages to deliberate on issues concerning national affairs. Buddhism, Taosim, Islam and Christianity all have their national and local organizations handling their own affairs independently.
Ⅶ Practical Writing:
Prepare and deliver a welcome speech to a group of Australian tourists coming to your city for a visit.
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